The 2020 European Carton Excellence Awards were a big success as a digital e-vent
12.10.2020 - Fairs, Company / Mills
Pro Carton and ECMA took the current situation as an opportunity to organize their first joint virtual event, the "2020 Carton E-vent & Awards"! A good occasion to reward excellent cartonboard packaging.
The Carton Excellence Awards were established over 20 years ago and it is now considered Europe's most prestigious event for cartonboard packaging. The digitalization of the event provided an opportunity to open it to an even wider range of participants. While previously only executives and decision-makers of the European cartonboard industry participated with the nominated entrants, this year, brand owners, the media, students and their teachers, as well as all the friends and employees of Pro Carton and ECMA were able to enjoy the live e-vent.
Rarely seen creativity and Cutting edge technology *)
This year in particular, the high number of participants in the Pro Carton Young Designers Award was hugely pleasing. In this competition, students from European art and design universities and schools presented their innovative and sustainable cartonboard solutions. The young designers were supplied free cartonboard donated by Mayr-Melnhof Karton so that they could bring their creations to life.
Innovative designs ranging from aesthetic knife sheaths, sushi to-go boxes and pharmaceutical packaging - the talent of this young generation, as well as the manifold possible applications for cartonboard, allows us look to the future in a spirit of optimism !
In keeping with the digitalization of the event, this year the Pro Carton Student Video Award was presented for the first time. The submitted videos explained the advantages of cartonboard through creative storytelling. The competition, which was aimed at students of media, marketing and economics, was a great success.
*) the hosts about the submissions of the young designers
“The biggest tool in my toolbox was resilience”
The e-viewers enjoyed a varied and entertaining event, in which the appearance of British ski jumper and Olympic hero "Eddie the Eagle" was a special highlight. The former athlete is known for never having given up and for having always held on to his goal of becoming an Olympic participant in defiance of all manner of adversity. During the Awards ceremony, he named ‘resilience’ as the biggest weapon in his toolbox.
Resilience has also been a central theme for the cartonboard industry in recent months. A final assessment of the impact of the COVID-19 pandemic on the cartonboard and packaging industry is not yet possible. What can be said with certainty, however, is that the cartonboard and folding carton industry has not been restricted by the crisis. Instead, it has stepped up its efforts to ensure uninterrupted supplies to its customers and to keep the critical supply chain running. To reinforce the recognition of the strategic importance of the industry in the wider economy, The European Commission has officially classified it as a ‘systemically important industry’.
Mayr-Melnhof Karton is proud of the award received and congratulates all winners.
This tamper-proof carton completely replaces the previous plastic solution. It can be opened and closed endlessly – with a characteristic sound. All it takes is a finger to open it. After use, the beautiful box can be reused for another application before it is eventually recycled. Production and erection are fully automated.
MMK Cartonboard: Excellent TopTM
Brand: Groupe Lemoine
YOUNG DESIGNERS AWARD: CREATIVE CARTONBOARD IDEAS & PUBLIC AWARD
The judges found this to be a most inventive concept where the inner pack contains a folding pocket to house the used tampon and the pocket behind holds a new tampon. That in itself was something but the aesthetic of that also worked very well with the outer, retail, pack.
Mirjam Bauer, Maureen Seel, Nora Karl