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Tea Time with Clipper and Accurate™

26.07.2017 - Virgin Fibre Cartonboard, Customer Stories

„Natural, fair & delicious“ – At Clipper every cup of tea is special, made from ingredients that have been ethically sourced and naturally produced. For Clipper´s Infusion gift box, our GC2 quality Accurate™ succeeds in creating the perfect combination of splendid natural tea and sustainable packaging.

Clipper – natural inside and outside
Guided by the mantra, ‘It’s what’s on the inside that counts’ Clipper was established in the UK in 1984, focusing clearly on what’s inside the bag. The result? A range of teas that was bright, bold, pure and natural, without any artificial ingredients in their products. Ten years later Clipper became the UK´s first Fairtrade tea company. 
When it comes to the packaging material for their Infusion gift box, their focus on quality and attention to detail was matched by our “white“ GC2 quality Accurate™, produced in the Dutch Eerbeek mill. In that case it´s what‘s on the outside that counts.

Unique packaging for unique tea
The Infusion gift box, produced at the folding carton producer Qualvis Print & Packaging Ltd, is a completely new way of presenting tea – both visually as well as being tactile and delightful:
 

Clipper Infusion Gift box made out of Accurate™
Clipper Infusion Gift box made out of Accurate™

The unique shape and construction of the box is appealing on the shelf and makes it the perfect gift for special occasions. The packaging design is the best example that organic, natural brands and products take the environment seriously but they do not have to have a serious look and feel. Like the spirit of Clipper that a cup of tea should be a fanfare of flavour, the packaging is a fanfare of bright, vivid and stimulating colours. The natural content is highlighted by reverse side printing of Accurate™ leading to a natural haptic feeling and hand-made look complementing the organic tea content. Discreet silver foil blocking emphasizes the high-value content. 

By the way: the packaging of the tea itself is also natural, as the Clipper tea bags are unbleached – creating delicious and natural beverages to be enjoyed at any time.




We are looking forward to your enquiries!
Email: FBB@mm-karton.com

Interested? Datasheet and Samples of
Accuratecan be found here:

PRODUCT CATALOGE
 

Accurate™

215–450 gsm
Mayr-Melnhof Eerbeek B.V., Netherlands

1

Recommended Applications

Food, Chocolate & Confectionary, Pharmaceuticals & Personal Care

2

Food Safety

certified for direct contact with dry and greasy food

3

Special Qualities

Accurate™ Freeze: increased moisture barrier, 
Cobb value max. 50 gsm (180 sec.)
Accurate™ Freeze Grease Kit 7–9 / 9–11: combination of grease and moisture barrier, “Kit value” indicates the level of grease resistance
Accurate™ Top Natural: special preparation on the top side for a matt, 
natural look, a pleasant haptic feeling and good printing results 
Accurate™ Top Natural Freeze: increased moisture barrier 

4

Advantages

impressive brightness (90 % Elrepho)
high smoothness (1 pps)
brilliant gloss
extremely attractive, white reverse side

 

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