Cookie settings

We use cookies to provide you with an optimal website experience. These include cookies that are necessary to operate the site, as well as those that are only used for anonymous statistical purposes, for convenience settings or to display personalized content. You can decide for yourself which categories you would like to allow and reset your selection at any time. Please note that depending on your settings, not all functionalities of the site may be available.

For more information, please see our privacy policy.

Notice regarding the transfer of your data collected on this website to third countries:

By clicking on "Confirm All" or "Statistics" and "Confirm Selection" you consent that your data collected on this website will also be processed in the USA in accordance with Article 49 (1) (a) of the General Data Protection Regulation (GDPR). In the USA GDPR does not apply and currently neither an adequate decision pursuant to Article 45 (3) GDPR nor appropriate safeguards according to Article 46 GDPR, including binding corporate rules exist. For example, Google processes this data in the USA. The European Court of Justice assesses the USA as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that U.S. authorities will process your data for control and monitoring purposes, possibly without any legal remedy. Nevertheless, if you do not select "Statistics" and click "Confirm selection", the transfer described above will not take place.

Technically necessary

These cookies are necessary for the functionality of our website (e.g. technical or security-related aspects). They serve as the operation of the website and make it functionally usable for you. This mainly includes basic functions such as navigation on the website. We cannot run the website correctly without using these cookies. Therefore, their use base upon our legitimate interest, because otherwise we cannot offer a properly functioning website.

The legal basis for the processing of such cookies is Article 6 (1) (f) GDPR.

Statistics

We use these cookies to improve our offers and our website. For instance, with the help of these cookies we can determine the number of visitors and the effect of certain pages of our website, create statistics and analyses and subsequently optimize our content. Statistics Cookies collect information about how websites are used in order to improve their attractiveness, content and functionality. We use them only with your consent, which you can revoke or reset at any time.

The legal basis for the processing of such cookies is Article 6 (1) (a) GDPR.

Personalization

We use these cookies to show you personalized content that matches your interests. This includes in particular the videos embedded on our website. We use them only with your consent, which you can revoke or reset at any time.

The legal basis for the processing of such cookies is Article 6 (1) (a) GDPR.

Explanation of cookies:

Cookies are text files that are stored on your end device, such as a PC, tablet or smartphone, when you visit a website with the help of your browser. Cookies consist of technical information that identifies you as a user. So-called session cookies, which are automatically deleted after closing the browser, differ from temporary or permanent cookies, which are stored on your end device for a longer or unlimited period. Cookies ensure that our website is able to identify and recognize the website users when visiting the website with the same device again. Cookies make sure that certain settings and data is provided automatically. Therefore, the information stored in cookies is transmitted either to the website visited ("first party cookie") or to another website to which the cookie set is assigned ("third party cookie").

However, you can select the browser settings to prevent the storage of statistics and personalization cookies. In this case, we will ask you each time when visiting the website whether you agree to the setting of cookies or not. In addition, you can revoke or reset the cookie settings at any time with future effect by reopening the cookie banner on our website or by using your browser settings. To do this, use the help function of your browser and follow the instructions.

back

Revenue boost at Black Mountains Smokery thanks to new packaging of Accurate™ Freeze – Congratulations!

20.09.2018 - Virgin Fibre Cartonboard, Customer Stories

At Black Mountains Smokery, a family business in Great Britain specialising in premium smoked fish and meats, packaging is an essential element of the marketing mix. By changing its packaging concept, the company was able to boost its revenue by a fantastic 25 %. Accurate™ Freeze, our virgin fibre cartonboard with moisture barrier, provides a sustainable brand appearance.

New packaging guarantees attention
The new packaging used by Black Mountains Smokery is instrumental in the company’s branding and has a high recognition rate on deli shelves and online: The rich charcoal of the packaging and the copper foil convey the brand’s premium image, the orange colour of the vacuum-packed smoked salmon radiates even more intensively thanks to the dark packaging. The printing on the reverse side of the cartonboard (inside out) and the half-matte coating make for a pleasant tactile experience.
The company decided to use Accurate™ Freeze from the Dutch MM Karton mill in Eerbeek for its packaging material, a virgin fibre cartonboard with sustainable and eco-friendly moisture barrier (freeze barrier). Accurate™ Freeze thus guarantees the highest level of packaging stability even at low temperatures.

25 % revenue boost
When redesigning its packaging, Black Mountains Smokery paid close attention to many details, which their customers rewarded with increased purchases. The new design earned the company 25 % more revenue, especially relating to improved gift packing of products in their high-end luxury hampers, making it an impressive example of the great significance of packaging and the materials used.

We are absolutely delighted with the brand evolution and new packaging by 360 Design and Rarebreed Limited, produced with a wealth of experience, enthusiasm and intuition. Beautifully branded sleeves and gift packing place us in an excellent position to market our top quality, award-winning products more effectively and to make our customers and recipients happier than ever. 

Jo Carthew,
Owner of Black Mountains Smokery

Interested? Datasheet and Samples of
Accurate™ Freeze can be found here:

PRODUCT CATALOGUE

 

The new packaging design of Black Mountains Smokery guarantees attention on the store shelf


This and many more articles can be found in our current Unfolded print magazine!

download: