Revenue boost at Black Mountains Smokery thanks to new packaging of Accurate™ Freeze – Congratulations!
20.09.2018 - Virgin Fibre Cartonboard, Customer Stories
At Black Mountains Smokery, a family business in Great Britain specialising in premium smoked fish and meats, packaging is an essential element of the marketing mix. By changing its packaging concept, the company was able to boost its revenue by a fantastic 25 %. Accurate™ Freeze, our virgin fibre cartonboard with moisture barrier, provides a sustainable brand appearance.
New packaging guarantees attention
The new packaging used by Black Mountains Smokery is instrumental in the company’s branding and has a high recognition rate on deli shelves and online: The rich charcoal of the packaging and the copper foil convey the brand’s premium image, the orange colour of the vacuum-packed smoked salmon radiates even more intensively thanks to the dark packaging. The printing on the reverse side of the cartonboard (inside out) and the half-matte coating make for a pleasant tactile experience.
The company decided to use Accurate™ Freeze from the Dutch MM Karton mill in Eerbeek for its packaging material, a virgin fibre cartonboard with sustainable and eco-friendly moisture barrier (freeze barrier). Accurate™ Freeze thus guarantees the highest level of packaging stability even at low temperatures.
25 % revenue boost
When redesigning its packaging, Black Mountains Smokery paid close attention to many details, which their customers rewarded with increased purchases. The new design earned the company 25 % more revenue, especially relating to improved gift packing of products in their high-end luxury hampers, making it an impressive example of the great significance of packaging and the materials used.
We are absolutely delighted with the brand evolution and new packaging by 360 Design and Rarebreed Limited, produced with a wealth of experience, enthusiasm and intuition. Beautifully branded sleeves and gift packing place us in an excellent position to market our top quality, award-winning products more effectively and to make our customers and recipients happier than ever.
Owner of Black Mountains Smokery
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