Italian pasta in a natural look
03.04.2017 - Virgin Fibre Cartonboard, Customer Stories
Our new FBB quality Accurate™ Top Natural, produced at the Dutch MMK mill in Eerbeek, has succeeded in establishing itself as ideal cartonboard grade for a natural and rustic look. For the Italian converter Nuceria Adesivi it is therefore the material of choice for emphasizing the natural aspect of the pasta brand Grano Armando from De Matteis at the point of sale.
Nuceria Adesivi is an enlightened company for whom creating the best possible partnership with their customers is of the utmost importance. The company is capable of identifying solutions tailored to their requirements. Paola Iannone, sales director of Nuceria Adesivi: “We are intensively monitoring new trends to find the right packaging solution in a valuable exchange with the customer. For our customer De Matteis and its brand Grano Armando Pasta, Accurate™ Top Natural is the perfect choice that matches the product and represents the brand values.”
De Matteis, a leading global player in the pasta industry, is more than a company. It is an ambitious project that respects nature and protects the most authentic rural values. Using only Italian wheat, De Matteis is setting an example by creating pasta with a 100 % Italian integrated production chain. De Matteis has always committed itself to reducing the environmental impact through the use of innovative materials. Paola Iannone of Nuceria Adesivi: “The material is an expression of attention to sustainability and the environment, the values that underline the whole Grano Armando project. In close cooperation with the customer we succeeded in finding the right material to highlight the naturalness of the brand. In Nuceria Group we do not simply ask our customers what they want, we do not only present design and prototypes to achieve the best packaging.
We work to really enrich the product and the lives of those who will use it – Just as it happened with Grano Armando.”
With its matt surface and its special roughness, Accurate™ Top Natural delivers a strong visual as well as sensory performance and is a strategic asset in the sales phase. In the past, a rustic look was achieved by printing on the reverse side. Accurate™ Top Natural can score by printing the front side, and its advantage: No set-off of the printing ink, the print image is reproduced perfectly.
Accurate™ Top Natural is suitable for direct food contact on the top and reverse side, making it the perfect quality for applications in the food sector. We are delighted that the new cartonboard grade has been welcomed with such a positive response.
We are looking forward to your enquiries!
Interested? Datasheet and Samples of
Accurate™ Top Natural can be found here: