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Florascent goes natural with Excellent Top™ Brown

22.01.2020 - Virgin Fibre Cartonboard, Customer Stories

The art of perfume-making blossomed in Europe four centuries ago. Since then it has continued to develop and has been commercialised. Perfume maker Florascent is going back to the roots. The result: a special collection of fine natural perfumes. To give their products a refined and at the same time natural look, Florascent has decided on packaging made of Excellent Top™ Brown.

Traditional art of perfume-making

The perfumery traditions of the 17th century, to which Florascent is committed, are based on the use of valuable and natural blossom essences extracted with particularly gentle distillation and extraction processes. That way, the raw materials used maintain their pure, natural character. Florascent “lives” the traditional manufacturing tradition – to the extent that since its founding two decades ago, every flacon is filled by hand.


Naturally packaged in Excellent Top™ Brown

In its products, the perfume manufacturer Florascent continues the traditional ways of perfume making and combines it with natural and at the same time unique packaging made of Excellent Top™ Brown. Some of the packages have floral prints and are coloured by hand, making each box visually unique. The virgin fibre Kraft cartonboard makes for an extraordinary natural look, and with its high stability and stiffness it provides excellent protection for fragile perfume samples.

“As a maker of natural fine perfumery products, we work intensively on the design of packaging solutions for our products, and we produce them in our own in-house print shop. We are therefore always on the lookout for new materials to inspire our designs. Looking for a natural and sustainably produced cartonboard, we came across MM Karton. Excellent Top™ Brown in particular satisfied all of the requirements for manufacturing sample etuis, which we equipped with an appropriate print finish (glazing multi-colour printing, embossing and die cutting on a Heidelberger Tiegel platen press). Unlike many conventional cartonboard qualities, Excellent Top™ Brown allowed us to create one-of-a-kind packages with a very special aesthetic and tactile quality,” Roland Tentunian, FLORASCENT Perfume Manufacturer.

The packaging of Excellent Top™ Brown underscores the natural character of fragrances by Florascent.

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