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Barilla goes natural with Accurate™ Top Natural

12.11.2019 - Virgin Fibre Cartonboard, Sustainability, Customer Stories

The new global “Bio” line by the famous Italian pasta producer Barilla is addressing consumers who care about their health, love good food and want to act in a sustainable manner. The packaging material of choice, Accurate™ Top Natural, emphasizes the organic pasta with its natural surface and the rough haptic feeling.

That´s a match: Natural pasta meets natural packaging

Summed up in its “Good for you, good for the planet” mission, Barilla, world leader in the markets of pasta, has outlined its principles for a sustainable supply chain from field to fork: They seek excellent ingredients for their recipes, ensuring a high quality responsible production and looking after the planet’s resources. Packaging plays an important part in this context.

For their new “Bio” line, which is certified with the organic seal and produced without genetically modified ingredients, Barilla was searching for a cartonboard quality that matches the brand identity, expresses naturalness and connects to Barilla´s tradition and expertise. Barilla found the answer in Accurate™ Top Natural. The naturalness of the content is conveyed by the “rustic”, natural look of the cartonboard with a standout visual and tactile experience on the shelf.

Accurate™ Top Natural for a natural, matt surface

With its special matt surface Accurate™ Top Natural provides a differentiating visual as well as tactile feature on the store shelf. In the past, this look was achieved by printing on the reverse side of the cartonboard. Accurate™ Top Natural convinces by being perfectly printability and the advantages this brings with it: No set-off of the printing ink, the print image is reproduced perfectly. Equally, top efficiency in the converting process is ensured by high printing speed and savings in ink consumption by printing on the coated top side.


Barilla´s new packaging out of Accurate™ Top Natural for its Bio-line matches the content perfectly.


Interested? Datasheet and Samples of
Accurate™ Top Natural can be found here:



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