babylove by dm trusts FOODBOARD™
31.05.2017 - FOODBOARD™, Barriers, Customer Stories
dm and its store brand babylove pursue a stringent quality principle: all babylove products live up to the highest standards and are regularly subjected to comprehensive tests by renowned, independent product testing institutes.
dm and babylove
Carefully tested ingredients guarantee premium quality. Consumers can depend on it, and babylove depends on FOODBOARD™ for its teas, because it too is subject to the highest quality requirements. When the problem of mineral oil migration became known, babylove started working on solutions in terms of the greatest possible consumer protection.
Stefanie Schönherr, Sustainability Manager for the dm brands: “It was important to us that the solution would follow the sustainability principle – recyclable, bio-degradable, made of renewable resources, and ideally with a portion of recycled material to save resources. In comprehensive long-term tests, we found that FOODBOARD™ and its properties satisfied our requirements. Only a functional barrier can offer an effective and ecologically friendly solution to the migration problem.”
Before the material conversion, babylove used only packaging without a recycled content.
Although virgin fibre cartonboard does not contain mineral oils, phthalates or DIPN it is no solution against cross-contamination from the environment and from secondary or corrugated packaging.
The 40-year company history of dm started with the opening of its first drug store in Karlsruhe, Germany, in 1973. Today, the chain operates 3,350 stores in twelve European countries and has become one of the largest and most successful drug store chains in Europe. dm established babylove as a store brand about 20 years ago. The brand’s comprehensive product range includes personal care products, toys, and food items.
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