Aurora goes natural with Excellent Top™ Brown for notebook covers
18.08.2020 - Virgin Fibre Cartonboard, Sustainability, Customer Stories
When it comes to making the switch to more sustainability, it is often worth re-examining existing designs. Especially for non-food products, the use of plastic has to be questioned critically. Accordingly, Aurora Productions launched a biodegradable version for their high-end notebook product line ADOC replacing the plastic covers with cartonboard from MM Karton.
International stationery manufacturer strives for sustainable covers
Aurora has more than 80 years’ experience in the production and distribution of stationery products like exercise books and diaries. What started as a small family business with Belgian roots has become a major international stationery manufacturer. Based on this long history, Aurora has a wealth of expertise in translating the customer´s specific wishes regarding printing and binding in a perfectly finished end product. The needs and expectations regarding the finished product may vary, but the expectations regarding sustainability are the same: Consumers demand the highest possible level of sustainability. Aurora is aware of this, has aligned their high-end product range ADOC with customer expectations, and is now launching a biodegradable version, where the plastic covers were fully replaced by cartonboard.
Aurora’s got it covered
Aurora´s ADOC flexible binding system offers many advantages to the traditional binding systems with a thousand and one possibilities: One can easily create a personalised presentation binder with paper content, completed with transparent pockets and separated with dividers. When it needs to be convenient, ADOC is the best choice. Now the same applies when it comes to sustainability:
Aurora added a natural subline to their ADOC product range and replaced the plastic covers with our uncoated Kraft cartonboard quality Excellent Top™ Brown. Even the rings on the organic version are biodegradable. With its brown natural look, Excellent Top™ Brown offers an eco-friendly appearance at a glance. It is made from renewable raw materials, biodegradable, fully recyclable and therefore prime example of a true circular economy – Aurora communicates the environmental advantages prominently on their notebook covers. Additionally, Excellent Top™ Brown provides the necessary stiffness to protect important notes.
"Our sustainability efforts are fuelled by our own high standards. Our main objective has always been to create notebooks that are from another planet. We are now also dedicated to saving this one and proud of designing a product that contributes to the preservation of our planet.” Wim Tackx, Purchaser at Aurora.
Interested? Datasheet and Samples of
Excellent Top™ Brown can be found here: