Accurate™ for Maldon Salt – a natural look for a natural product

The British family business Maldon Salt was founded in 1882 in the eponymous town of Maldon on the east coast of Great Britain and has been committed to the production and distribution of salt for more than 130 years. Maldon Salt has been granted “Royal Warrant“ by the British royal family; the product range is available worldwide.

The new packaging concept shows that tradition and modernity can go hand in hand: For their sea salt flakes, smoked sea salt and black peppercorns, the company has opted for a new packaging concept, which perfectly communicates the naturalness of the products and their production.
When it comes to packaging material, our virgin fibre quality Accurate™ was the natural choice. In addition to impressive brightness (90 % Elrepho), high smoothness (1 pps), and brilliant gloss, it convinces above all with an extremely attractive white reverse side. In this case, this was of particular importance, since an appealing matt look with pleasant haptics has been created through reverse side printing of Accurate™.

A fine, detailed gold foil- and 3D contoured embossing supports the tactile feeling. The easy tear-opening feature of the consumer friendly packaging solution allows for easy opening and re-closure whilst guaranteeing product safety and hygiene. 

For both Maldon Salt and the folding box producer Qualvis Print & Packaging, the new GC2 quality represents the perfect packaging solution. Steve Osborne, Maldon Salt managing director: “Accurate™ meets all the packaging requirements thanks to its excellent properties and highlights our products at the point of sale with its look.“ Emma Seville, Qualvis Commercial and Marketing Executive, adds: “Accurate™ compels not only with regard to processing but also on the shelf.“

Accurate™ succeeds in creating the perfect combination of natural content and sustainable packaging. We are very pleased that the new cartonboard quality is receiving such a positive response.