Born Again. And Again. MMK‘s WLC Qualities tell Stories about their Life.
12.07.2014 - Recycled Cartonboard
„I used to be …“ – Do you believe in reincarnation? For us the question can be answered with a resounding „Yes“: A wood fibre can be reused up to 7 times as cartonboard and thereby start a new life. We pay an impressive and humorous tribute to this circumstance in the new advertising campaign for our recycled cartonboard qualities.
One wood fibre: 7 lives, 7 stories.
Mayr-Melnhof Karton had already recognised the high benefit of using recycled pulp by the middle of the 20th century, and focused on the industrial production of recycled cartonboard already then. Today, MM Karton is the world‘s leading manufacturer of coated recycled cartonboard, and produces a wide range of high-quality recycled cartonboard products in five European mills in order to offer convincing, tailor-made solutions for current and future requirements, true to its motto of providing „Sustainable Board Solutions“.
Our long history is closely connected to the stories which our products experience. Cartonboard is the only packaging material that is completely bio-degradable within a short period of time or becomes a source of energy again at the end of its life cycle. A wood fibre has up to 7 lives. 7 lives, 7 stories. And it is precisely these stories that we tell in our new WLC campaign under the motto „Born again. And again“, or – to put it better – our products speak for themselves and tell about their eventful lives.
Let the new WLC sample book impress you too.
We are looking forward to your enquiries!
New WLC advertising campaign speaks for itself
„I used to be the first page of a brilliant book.“, „In my next life I want to cover ice cream on a hot day.“ – The new WLC advertising campaign gives an insight into the individual stories of our recycled cartonboard qualities with a wink of the eye, spotlighting them in a distinctive way. In particular, the new identity reflects the high-quality sample book: it presents the broad spectrum of the MMK recycled cartonboard product range, thereby underlining the versatility of MM Karton. The haptic experience is reinforced by numerous finishing techniques with sensory appeal (embossing, UV/HG lamination, screen printing and many more), and the printing quality is exceptional and sets new standards.
The WLC sample sticks pick up on the new creative and inspiring WLC identity in an extraordinary way: the sample cube offers twelve different cartonboard grades to the touch, enabling fast, easy comparisons to be made – Squared. Versatile. Functional.
With its new advertising campaign, Mayr-Melnhof Karton is sharpening its image as the leading supplier of impressive WLC qualities combined with top quality service. Incidentally all cartonboard grades have one desire in common:
„In my next life I want to be your cartonboard solution.”