Silvawhite™ delivers Perfect Printing Results at GIZEH
03.03.2014 - Virgin Fibre Cartonboard, Customer Stories
Packaging solutions for rolling papers and filter tubes place the highest demands on the cartonboard, the printing process and further processing. The cartonboard quality used must guarantee best possible converting and excellent printability besides perfect smoothness and brilliant gloss as well as meeting high sensory requirements. That is why GIZEH, one of the leading manufacturers in the field of smoking accessories, relies on Silvawhite™ (GC1) from Mayr-Melnhof Karton.
GIZEH is one of the few companies in the consumer goods industry to have its own printing plant with a die-cutting facility, planning and producing in Gummersbach, Germany, highly specialised packaging for rolling papers and filter tubes. Here they are aware that the visual advertising effectiveness of the packaging at the point of sale is especially important. Shiny metallic printing inks, embossing or special finishing are responsible for the visual characteristics of a brand. For that reason the cartonboard must guarantee a perfect functionality for various finishing and processing techniques. With its blueish colour point SilvawhiteTM exceeds these requirements. With excellent opacity, high degree of brightness and brilliant gloss, SilvawhiteTM offers excellent printing characteristics and high-contrast results.
It is also important that the packaging solutions protect the products from possible odour or taste-altering influences. The highest demands are therefore made of the sensory and chemical characteristics of the materials used. With a Robinson value below 1.0, the GC1 quality produced in the Dutch mill in Eerbeek is ideal for this application. Klaus Köster, Printing Manager at GIZEH, captures it in a nutshell: ”SilvawhiteTM is for us the ideal packaging solution thanks to its characteristics.“
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